Newvelle Records is a relatively new label (started in 2016) devoted to producing top-tier jazz recordings exclusively on 180g translucent blue vinyl, from newly recorded music, and with jazz musicians of the highest caliber. Including beautiful artistic album covers, poetry and stories—these are luxury products.
The founders are jazz pianist and composer Elan Mehler and Parisian business executive Jean-Christophe Morisseau. It is a subscription based model only ($400 per ‘Season’ (year)), delivering 6 records over a year; one every two months—and the number of pressings of each LP is small, only 1000; no digital versions are made available. Importantly, the business part of the model is a collaboration with the musicians themselves: Newvelle gets ownership for the first two years, and then it is handed over to the musicians to do with whatever they please (including making digital versions if they want).